# Imax Is Selling Out 'The Odyssey' a Year in Advance  ## Metadata - Author: [[Molly Liebergall]] - Full Title: Imax Is Selling Out 'The Odyssey' a Year in Advance - Category: #articles - Summary: The large-screen movie company is on a tear. - URL: https://www.morningbrew.com/stories/2025/07/18/imax-selling-out-the-odyssey?utm_source=&utm_medium=syndication&utm_campaign=feed ## Highlights - Imax tickets for Nolan’s *The Odyssey* went on sale yesterday, exactly one year before the movie’s release date in a seemingly first-of-its-kind box office [strategy](https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-odyssey-tickets-on-sale-a-year-out-1236318177/). Early tickets were posted for 26 Imax-equipped theaters. Most are already sold out, and showings at some theaters, including the Lincoln Square AMC in New York City, filled up within minutes. ([View Highlight](https://read.readwise.io/read/01k0jj0ssxt30h7sk9a9xvssv7)) - *The Odyssey* is the first Hollywood movie to be filmed completely on Imax cameras, which Nolan finally had the clout to do after the smash success of *Oppenheimer*. ([View Highlight](https://read.readwise.io/read/01k0jj07t8my58z8fyw57gjymx)) - **Zoom out:** Imax represents only ~1% of worldwide movie screens, but regularly accounts for 10%–20% of box office revenue. Its CEO projects a 33% jump in sales this year.*—ML* ([View Highlight](https://read.readwise.io/read/01k0jj1scj4wyc9s9nxtm74x4w))