# The Pulse: ‘Tokenmaxxing’ as a Weird New Trend  ## Metadata - Author: [[The Pragmatic Engineer]] - Full Title: The Pulse: ‘Tokenmaxxing’ as a Weird New Trend - Category: #articles - Summary: Tech companies like Meta, Microsoft, and Salesforce are encouraging employees to use AI tokens excessively to boost usage metrics, a trend called "tokenmaxxing." This practice wastes resources, slows work, and creates unnecessary costs. Some companies, like Shopify, try to avoid this by focusing on meaningful AI use rather than token volume. ## Highlights - The message Salesforce sends to staff is clear: “use a minimum of $170/month tokens or be flagged.” Who wants to get flagged for using too few tokens? The outcome is somewhat wasteful token spend ([View Highlight](https://read.readwise.io/read/01kqny38av7qtdm2a3yswhdy8t))